Happy Monday, Wudcha Family
There’s always a moment. A moment when something inside you snaps, you stop and realize that nothing will ever be the same again. And you know you can’t go on like this another day.
For us, that moment came in silence, after months of confusion, pain, and resistance. Today, I want to share the story that led to that moment. A story of good-hearted, creative, and visionary minds. A story of hopes, beliefs, delusions, and frustrations that eventually led to one single decision. To act. And to build something meaningful together.
I had spent over a decade working as a veterinarian, building a life I thought was solid, safe, and earned. Robert had sacrificed for his country and then rebuilt himself through music, words, and stories. We had followed the rules. We studied, worked hard, and paid our dues.
However, the truth is that something was missing. The world around us was getting louder and emptier at the same time. We were disconnected and lonelier than ever. Everybody was online, but invisible.
We always appreciated how social media helped families and friends living far apart to reconnect, share moments, nurture their relationships, and preserve memories and milestones. But the flip side was harder to ignore. Algorithms, platforms, and distractions were starting to overshadow our very identities as professionals in veterinary medicine and storytelling.
Creatives, musicians, freelancers, and writers became invisible. So did small businesses and start-ups, which were forced to invest large amounts of money in advertising just to stay afloat.
When we crossed paths on the web in 2019, during the pandemic, Robert was revisiting a vision he’d had years earlier. Back then, he had met a pretty girl in his neighborhood in LA and found it difficult to interact outside of the usual social media dynamic. He realized that without a dedicated tool to help people connect in real life, most creatives like him remained isolated.
He dreamed of reconnecting neighborhoods. He imagined going door to door and simply asking people, “Would you like to play a board game together? Would you like to come to my child’s birthday party?” As this idea grew in his mind, the phrase “Would you” became a theme. The more he said it, the more it sounded like “Would ya,” and eventually it turned into the southern slang that became our name. Wudcha.
Once the pandemic was over and my visa process was completed, we decided to move to the States. We sold our home in Sicily. I stepped away from my freelance job as a veterinarian. But Wudcha was still just a raw dream tucked in a drawer.
Time passed. We lived in two major cities, Atlanta and Los Angeles, and everywhere we went, the same feeling followed us. Disconnection. Solitude. Missed opportunities.
Then, in January 2025, when fires broke out in LA, we packed up everything and moved to the other corner of the country. Brewton, Alabama. A tiny town that had become our heart home. It was the place where we met in person for the first time and said our first yes. Brewton is our sanctuary. A place surrounded by forests and light, where people still wave when they pass you on the street.
Somewhere in those long days we spent driving across the country, something shifted. The dream we had carried for years finally lit up. Wudcha turned from a spark into a flame. And we said our second yes. This time, not to each other, but to the decision to build something from scratch.
We gave up titles and comfort zones. We embraced fear. We chose courage. And we walked into the unknown like warriors from another time.
We decided to bet everything on this dream. And something magical happened.
From that moment, this little town began to embrace, protect, and nourish our idea. City Hall opened its doors to us. Small businesses and ordinary people started cheering us on, moved by a shared desire to make Brewton, our state, our country, and our world a better place to live. A place where people can reconnect with their neighborhoods and communities.
We want to give a voice to creatives, start-ups, freelancers, people who need help or connection. But also to communities, local governments, sports teams, schools, and universities. We want them to be seen and heard. We want them to share their events, deals, promotions, and dreams, and help breathe life into neighborhoods and local economies all around the world.
We are not just building an app anymore. We are igniting a global breakthrough. A return to what human interaction feels like without the screen in the way.
It hasn’t been easy. We’ve cried. We’ve doubted. We’ve panicked. We’ve worked through the night and into the next morning, fixing broken buttons and broken dreams.
But we know with every fiber of our being that this is where we’re meant to be.
And now that people are gathering. Now that street teams are forming. Now that new core members are joining us every single week. We see our ideas turning into action.
Brewton, this overlooked diamond, is becoming the heart of something much bigger.
And we don’t regret that moment that changed everything. Not even for a second.
Your voice is your power. Don’t let it vanish.
Every Monday on Wudcha Voice.